About Wonder Services | Driving Digital Transformation

Empowering Change with Proven Expertise

At Wonder Services, our strength lies in the depth and diversity of our team’s experience. Our team members have each played key roles in their previous companies’ growth, showcasing our collective ability to lead through complexity and change globally.

With our unique insights from hands-on experience, we empower leaders to navigate change effectively. We make transitions smooth and intuitive by prioritizing adoption and user experience. Our team’s deep expertise ensures that we’re not just consultants – we’re your partner in achieving wonderful success.

Company History

Founded in April 2019, Wonder Services was born from a determination to defy the industry-standard 70% failure rate in transformation initiatives. From day one, our journey has been marked by rapid evolution, offering a diverse array of services across industries and achieving an incredible 520% growth in the last year.

Today, our company is driven by a team of value-driven professionals with a passion for procurement. Together, we have supported projects ranging from the global logistics implementation of Coupa to making change management more customer-focused for a global energy management company.

Each of our projects reflect our commitment to innovation, meticulous planning, and the pursuit of mutually beneficial outcomes for you. Our dedication to connecting clients with the correct technology tools and strategic plans is at the core of our team, ensuring a win-win solution for every client.

Leadership

Amanda Prochaska, Founder & Chief Wonder Officer

Amanda is Chief Wonder Officer of Wonder Services, where she leads a team of AI transformation experts helping companies navigate the AI revolution with confidence. Drawing from 21+ years of technology implementation experience at MGM Resorts International and Kraft-Heinz, Amanda founded Wonder Services to bridge the gap between AI’s potential and practical business results.

Wonder Services’ team of practitioners, with 125+ years of combined experience, specializes in AI strategy development, data architecture, and rapid AI implementation using proprietary methodologies that achieve 90%+ adoption rates. Amanda’s platform-agnostic approach ensures clients make the best AI decisions for their organizations, not vendors.

A recognized thought leader in transformation and change management, Amanda founded Global Women Procurement Professionals (GWPP), was named SIG’s 2023 Sourcing Star, and regularly speaks on making AI accessible for business leaders. Wonder Services is proudly WBENC certified.

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Loren Marr, Head of Procurement Services

With over 25 years of experience revolutionizing procurement through AI-driven transformation and digital innovation, Loren has led groundbreaking initiatives across global enterprises including executive roles at SAP Ariba and Arkestro. Her expertise in SAP Ariba architecture and procurement transformation has positioned her as a trusted advisor to CFOs and CPOs navigating the intersection of artificial intelligence and enterprise modernization. Over the course of her career, she has led strategic procurement at American Airlines, directed global purchasing operations across 55 locations in 28 countries at SAP Ariba, and spearheaded complex post-merger integration transformations.

As an AI readiness strategist, Loren specializes in preparing organizations for intelligent procurement through foundational data optimization, catalog rationalization, and the strategic orchestration of AI-driven savings initiatives. Her unique expertise bridges enterprise-scale procurement systems with cutting-edge AI capabilities, enabling organizations to harness intelligent routing, automated decision-making, and predictive analytics. Beyond her transformation leadership, Loren’s commitment to advancing the procurement profession is evident through her frequent speaking engagements at SAP Sapphire and ISM Conferences, where she shares insights on AI adoption, intelligent spend management, and the future of procurement technology.

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Raven Fowler, Head of Operations

Raven Fowler is the Head of Operations at Wonder Services, where she leads the charge in optimizing operational efficiency and driving strategic goals. With over a decade of experience across industries such as Legal Services, Automotive, Health Care, and Consulting, Raven brings a wealth of knowledge in Operations, Sales, and Business Development to the table.

A fervent advocate for operational excellence, Raven specializes in technology implementation, process improvement, and automation, ensuring Wonder Services stays at the forefront of innovation.

Her strategic acumen, coupled with her ability to build and lead dynamic teams, empowers them to thrive and achieve their objectives seamlessly.

Raven is a Disney-obsessed dumpling connoisseur who enjoys traveling, playing video games, and spending quality time with her dogs and husband. Her passion for adventure and unwavering dedication to operational excellence make her an invaluable asset to the Wonder Services team.

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Kaitlyn Smith, Head of Partnerships and Marketing

Kaitlyn Smith serves as the Head of Partnerships and Marketing at Wonder Services, where she spearheads strategic initiatives that connect the firm’s change management expertise with organizations navigating complex transformations. Throughout her career, she has consistently improved programs and processes, ensuring successful outcomes for both her employers and their clients. She brings expertise in driving successful turnarounds of key sales and marketing channels, identifying and securing valuable partnerships, and developing innovative digital growth strategies. Known for her exceptional project management abilities and communication skills, Kaitlyn excels at relationship building and quickly adapting to changing circumstances. At Wonder Services, she oversees brand positioning, thought leadership content, and alliance-building efforts that have strengthened the firm’s market position. Her approach combines data-driven marketing strategies with relationship-focused business development to position Wonder Services as the trusted advisor in enterprise transformation journeys.

Additionally, Kaitlyn serves as the Community Manager for Global Women Procurement Professionals (GWPP), where she fosters connection and professional development among women in procurement, sourcing and supply chain worldwide.

Outside of work, Kaitlyn enjoys spending time with her partner and their two rescue dogs. She has a passion for outdoor adventures and is working toward her goal of visiting every U.S. National Park. Her perspective is enriched by years spent living abroad, giving her valuable international experience that informs her global outlook on business partnerships and marketing strategies.

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Zach Koitka, Change Management Practice Lead

Zach is a seasoned change management leader with a proven track record in steering complex organizational transformations. As the Change Management Practice Lead at Wonder Services, he excels in aligning strategic objectives with actionable change initiatives, ensuring measurable outcomes and sustainable adoption.

Zach’s expertise lies in diagnosing organizational readiness, crafting tailored interventions, and fostering stakeholder engagement to drive successful change. His commitment to continuous improvement and innovation positions him as a trusted advisor in the realm of change management

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Sofi Macedo, Change Management Lead

Sofi is the Change Management Lead at Wonder Services, where she plays a key role in driving and executing change management initiatives for clients. With a strategic mindset and a passion for transformation, she ensures that change strategies are effectively designed, communicated, and implemented to achieve business goals while fostering strong client engagement.

With over six years of international experience, she has worked across multiple industries, leading large-scale transformation projects in learning, communications, change management, HR, and organizational design. Her expertise spans the entire change management value chain, from strategy and stakeholder engagement to impact assessments, training, and adoption.

Sofi holds a bachelor’s degree in Social Communication, completed an exchange program at IESEG School of Management in Paris and has a technical degree in Marketing and Digital Advertising. She is certified in Prosci Change Management and has completed executive programs in Business Strategy, Financial Acumen, and Business Communication at INSEAD.

Outside of work, Sofi enjoys spending time with her family, partner, and friends. She loves nature, surfing in her motorhome, and playing sports like padel on weekends. She is also passionate about traveling and discovering new restaurants.

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Our Global Team

Our expert team consists of 30+ consultants from around the globe, each contributing their unique expertise to our mission of transforming businesses everywhere we go. With a presence that spans continents, our diverse team brings a wealth of insights and specialized knowledge across various sectors. This global network not only enriches our approach to solving complex business challenges but also ensures that no matter the location or industry, we’re equipped to guide you through pivotal transformations, fostering innovation, growth, and leadership.

Frequently Asked Questions

What does Wonder Services do?

Wonder Services, a peer-to-peer consulting firm, specializes in procurement and digital transformation, focusing on technology solutions optimized for user experience and adoption. Our expert consultants, with real-world experience, prioritize user adoption in every project and implement changes with minimal disruption. We tailor our services to each project’s specific goals, overcoming challenges like inefficient processes, technology integration, and user adoption barriers, to drive sustainable change and ensure our clients’ expectations are not only achieved, but exceeded.

How is Wonder Services different from other consulting firms?

Wonder Services sets itself apart with our expert consultants who have 125+ years of real-world experience. They have deep knowledge in this industry and have successfully led named brands through change. Our edge lies in our people-centric approach to ensure change leads to user-adoption across organizations.

We provide a comprehensive suite of services beyond the functional aspects of change management, project management, and process improvement. Our goal is not to sell off individual services but to offer holistic, sustainable solutions that foster user adoption and enhance internal teams.

What is Change Management?

Change Management is a systematic approach to dealing with the transition or transformation of an organization’s goals, processes, or technologies. It involves managing the human aspect of change to achieve the desired business outcomes, ensuring that changes are implemented smoothly and successfully and that the benefits of change are fully realized

Why is Change Management important?

Effective Change Management is critical because it reduces the risk associated with implementing new technologies and ensures higher adoption rates. Our Discover. Design. Delight. methodology focuses on user-adoption to manage the impacts of change, making the transition as smooth as possible for all stakeholders.

What is Digital Transformation?

Digital Transformation refers to the integration of digital technology into an organization, resulting in fundamental changes to how businesses operate and deliver value to customers. It’s about leveraging technology to make processes more predictive, automated, efficient, and measurable, upgrading business processes, culture, and customer experiences to meet evolving market demands.

Why is Digital Transformation important?

Digital Transformation is essential for staying competitive in today’s business world. It enables companies to respond quickly to market changes and overcome challenges. By digitizing processes, businesses can secure a competitive advantage, streamlining their operations more effectively and efficiently.

How do I manage Digital Transformation among competing priorities?

Competing priorities are a constant in business. The key is not waiting for the perfect moment but starting your digital journey proactively. Wonder Services assists in clarifying your focus and executing your plan amidst these challenges, helping you to stay ahead of the curve in a busy landscape.

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