Experiential Marketing & Change Management

In this episode of Tea Time, Amanda Prochaska, founder of Wonder Services, welcomes Crissy Manwaring, Business Development Manager at Robertson Marketing, for a fascinating exploration of the synergies between experiential marketing and change management. The conversation reveals how experiential marketing's power to create immersive, emotionally engaging brand experiences can be leveraged within change management initiatives to drive more successful organizational transitions.

Crissy shares valuable insights from her work at Robertson Marketing, demonstrating how creating meaningful experiences can help employees and stakeholders not just understand change intellectually, but embrace it emotionally. Amanda and Crissy discuss practical strategies for integrating these disciplines, showcasing real-world examples where experiential approaches have transformed traditional change management outcomes.

Viewers will gain a fresh perspective on how sensory-rich, participatory experiences can address resistance to change, enhance communication, and create lasting organizational transformations that resonate on a deeper level.